||Each of Enix and Square has strong brand with big-hit series like Dragon Quest for Enix and Final Fantasy for Square.
Actually, the percentage of the digital entertainment business in their total sales, which is concerned to video games, is around 80 %, and it is far bigger than other businesses which are the amusement for arcade game, the publication of comics and the rights property for their characters.
The sales of each business tends to depend on whether new titles in this year have good result, but their total sales has been increasing steadily since these 7 years.
||The proportion of the sales through digital distribution has been growing in the business of digital entertainment, and they plan to shift more to the digital.
As for the region of sales in the world, about 80 % of the total number of sold titles goes to EU and U.S., 15 % to Japan, and the rest 5 % to other Asia. It can be said that they have not made it to enter in Korean and Chinese market, although they should be huge.
Leaving the potential of Asian market, they are going to keep this attribution of development which dedicates to EU and U.S.
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